Case Study: Property Needs You Campaign
The Challenge
Property Needs You, a UK career awareness initiative backed by leading real estate consultancies, needed a fresh campaign to engage students and careers advisors about opportunities in the built environment. The goal was to challenge traditional perceptions of the industry, inspire young people from all backgrounds, and drive participation in a nationwide competition where students redesigned local spaces for a chance to win industry internships. The design needed to feel approachable, creative, and distinct from typical corporate property branding.
The Solution
I developed a concept centered around a collage, cut-and-paste aesthetic. By pairing cut-out imagery with hand-drawn outlines, the visual style transformed ordinary buildings into imaginative spaces, encouraging students to embrace creativity rather than perfection in their submissions.
Campaign Identity & Visual System: Built an eye-catching, collage-driven visual identity tailored to resonate with a younger audience and spark creative thinking.
Social Media Asset Suite: Designed a comprehensive set of social graphics, including judge panel introductions, competition countdowns, and “5 Steps” highlight posts.
Motion Graphics for Reels: Created animated intro and outro sequences for social reels, delivered with and without text overlays for maximum editing flexibility.
Canva Template System: Converted core campaign assets into user-friendly Canva templates, enabling non-designers on the team to produce consistent social graphics on demand.
Key Outcomes
Delivered a high-energy, inclusive campaign design that broke away from conventional property industry stereotypes.
Provided a versatile mix of static and motion assets tailored for high engagement across social platforms.
Empowered the client team with an accessible Canva system to scale campaign communications efficiently throughout the competition rollout.
