Client: Cambridge University Press
Project: Learn English with Cambridge YouTube Graphics
Role: Motion Designer & Brand Designer
Deliverables: Motion Graphic Intros & Outros, 36 YouTube Thumbnail Templates, Canva Template Conversion, YouTube Channel Banner
Tools Used: Adobe After Effects, Adobe Illustrator, Canva
The Challenge
With nine distinct YouTube presenters and teachers, Learn English with Cambridge needed a unified visual structure that felt engaging, professional, and consistent across their educational video content. The challenge was to deliver lightweight motion assets for video intro and outro transitions while building a flexible thumbnail and banner system that non-designers on their internal publishing team could easily maintain and reproduce.
The Solution
I translated their brand styleframes into a dynamic motion design package and built a scalable digital template system for their content creators.
Motion Graphic Intros & Outros: Translated static styleframes into motion graphics for each of the 9 presenters, delivering transparent mov files with alpha channels so the team could drop them directly onto video timelines as seamless start and end transitions.
YouTube Thumbnail Templates: Designed vector thumbnail layouts in Adobe Illustrator for all 9 presenters, creating 4 distinct variations per presenter (36 templates in total) to keep the feed dynamic.
Canva Conversion: Converted the completed Illustrator layouts into user-friendly Canva templates with placeholder text and image frames, enabling the internal team to produce branded thumbnails on demand.
Channel Branding: Created a cohesive YouTube channel banner to welcome viewers and establish a clean, recognisable brand presence across the entire channel.
Key Outcomes
Delivered transparent video assets that integrated into existing editing workflows.
Empowered the internal team with an accessible Canva system to produce high-converting thumbnails independently.
Built a unified, professional visual identity across all channel touchpoints, increasing brand authority and consistency.