Case Study: RotorApp
Client: Bravand / RotorApp
Project: Brand Identity, Logo Design & UI Design
Role: Brand & UI Designer
Deliverables: Logo Design, Colour Palette, Typography System, Mobile App User Interface Design
Tools Used: Figma, Adobe Illustrator, Adobe Photoshop
The Challenge
RotorApp is a digital maritime shipping application tailored for the Nigerian shipping sector, designed to digitise port logistics. Working collaboratively with the agency Bravand and their UX team, the challenge was to create a robust brand identity, logo, and intuitive user interface from scratch. The app needed to streamline complex maritime workflows, such as checking vessel arrivals, rotation numbers, and container details, into a clean, accessible experience for importers, shippers, and logistics professionals.
The Solution
I partnered with Bravand’s UX team to develop a cohesive visual system and user interface that turned dense maritime data into an efficient, user-friendly mobile experience.
Logo & Brand Identity: Designed a modern, professional logo mark and brand system that establishes instant trust and reflects reliability within the shipping and logistics industry.
Colourways & Typography: Established a clean, high-contrast colour palette and legible typography hierarchy optimised for mobile screens and quick data scanning in busy port or office environments.
UI Design: Collaborated closely with the UX team to translate wireframes into intuitive, polished mobile app interfaces for key features like vessel gazette tracking, rotation number searches, and container enquiries.
Key Outcomes
Delivered a complete brand identity and intuitive mobile UI that successfully digitised and streamlined container importation processes for Nigerian shippers.
Provided a seamless digital experience that bridges complex logistics data with an accessible, consumer-grade mobile layout.
Created a scalable design system, in light and dark mode, that supported a successful launch across iOS and Android platforms.
